Kent 2020 is approaching fast and I have just had another pre-event meeting with my team to ensure we are on track. As I have mentioned before, preparation for this sort of event is critical if it is going to be a success. There is no point in doing it half heartedly as you will always be wondering afterwards if you failed because this sort of marketing is not for you or if it was because it was not fully prepared for.
All our artwork has now been ordered including the stand graphics and additional stationery required for the day. We’ve also agreed what our message is going to be and how we intend to portray ourselves. The main promotion is going to be ‘Free Glass Surveys’ to commercial premises if booked on the day; these we normally charge between £150 – £250 depending on the size of the premises. We are also offering the chance to win a Kindle on the day!
So sign up as a delegate and come along. We are going to be on stand 179 and look forward to seeing you there.
I was invited yesterday to be a Dragon at the final of the inter school ‘Big Business Pitch Enterprise Day’. I have mentioned in previous Blogs, it has been great to see the imagination and potential of some of the students who are working their way through the education sector.
The final was held at Highsted Grammar School, Sittingbourne, with finalists from Highsted, Spires Academy and Folkestone School for Girls. Some great ideas were pitched and the five Dragons (me included) were impressed with the quick response of some of the students when questioned under pressure. All ideas were well presented but the overall winner was ‘Time to Travel’ from Folkestone School for Girls whose pitch was for an App that used GPS on your smart phone to tell you what public transport was available in respect to your location and when there were delays or changes. Runners up were Highsted Grammar School with ‘Mocromasters – Easy Find’; a charm that could be personalised and attached to things that you lose (such as keys, phones, etc) and tell you where they are when you mislay them.
The Dragons felt that a prize also needed to be award for social enterprise to ‘Chance To Be’ of Spires Academy. Although not a real business opportunity, it was a pitch to have a mobile youth club which travelled from town to town for kids who had nothing to do. It gave them a chance to be part of something bigger – cap of to these guys for realising that social innovation is as important as the big money making ideas.
Congratulations to all the finalists and I look forward to seeing you all succeed in whatever you decide to do.
Last year I posted a Blog about where we do NOT have to charge VAT or can the rate be reduced. In the 2012 budget a major change in the VAT was introduced:
Approved alterations to listed buildings will be standard rated. The zero rate will now only apply to works which amount to demolition and reconstruction from a shell.
Repairs and maintenance on listed buildings has always been standard rated (presently 20% VAT) but alterations were zero rated. This could potentially discourage people to carry out improvement works to their existing properties which will be a real shame to England’s Heritage.
There is a transitional period where you can continue to zero rate the supply, so long as you have a signed contract dated on or before 20 March 2012 and the work is to be completed before 20 March 2013 (any works after this date will be standard rated). If there is no written contract you will need to be able to prove that at least 10% of the project was completed before budget day, 20 March 2012.
This year will be the first that we have attended as a delegate to any trade show and like most things in life, success can only be achieved by the right preparation.
Andy & I attended an exhibitors briefing earlier in the year which gave some assistance into the do’s and don’ts of a trade stand. This was our starting point and from this we started to put together a list of all the things that need to be agreed on prior to the event. This included:
- Decide what we are going to market/promote
- Decide on our message
- Decide who is going to man the stand and how many including dress code – stand team is to represent the business
- Decide and design the stand and order everything up
- Sort out targets for the day
- Sort out literature for the stand
- Do some Pre-event advertising including Blogs and Newsletter updates
- Work on how to introduce yourself/get a conversation going on the day
- Sort out how to record all enquiries
- Go through the online exhibitors manual and fill in all relevant forms, etc
We are well on the way to sorting out most of the above with the final few queries being resolved over the next couple of weeks. The stand has been designed with the artwork going off to print and additional literature has been produced. The team for the day has also been chosen and everyone involved is excited in anticipation.
On the day, there should be around 4,000 visitors and we know they will not all be right for us. However, our targets have been set and we are confident in the amount of leads we should generate. There is still a lot of work to do prior to the event but, as I mentioned earlier, preparation is key to this being successful.
Remember, we are on stand 179 at the Kent 2020 on Thursday 19th April. Come along and say hello for the chance to win a Kindle!
Waller Glazing Services installed Pyroguard FireDoor 60, the specialist fire door glazing product from CGI International, throughout the new Silverstone Wing at the UK’s flagship racing circuit.
Installed as vision panels in over 50 doors throughout the new wing, Waller Glazing Services value engineered the original fire glass specification with Pyroguard FireDoor 60 – to achieve time, cost and labour savings as compared with the 11mm product usually specified for 60 minute applications.
Specified as vision panels for fire doors, the slim 7mm profile of Pyroguard FireDoor 60 enabled the product to be cut on-site and ultimately drive efficiencies with the site programme.
Steve Waller, Managing Director, Waller Glazing Services, explains: “Speed of turn around and cost were two prevailing factors on this project. As a lighter and more cost effective product than 11mm glazing, Pyroguard FireDoor 60 was much quicker to install and at only 7mm thick, could be cut by hand on-site.”
About FireDoor 60
Developed specifically for the UK fire door market, FireDoor 60 was the first 7mm laminated 60 minute fire safety glass which can be cut by hand. The product has test certification for use in Document M vision panels of 300mm (width) to 1400mm (height) and offers an impact safety rating of 3B3, sound reduction of up to 34dB in specific door systems and 87 per cent light transmission.